The growing category of virtual gifts are the unique way of sending messages to dear ones on their special days while maintaining social distancing.
With the success of initially launched digital gifting options in the backdrop of nationwide lockdown, Ferns N Petals, India’s leading flower and gifting brand, takes the pride in introducing Celebrity Video Message (one can gift personalized video wishes for the occasion from the receiver’s favorite celebrities like Aishwarya Sakuja, Jay Bhanushali, etc.), Violinist on Call, Fitness on Call, Poet on Call, Dance Class on Call, Flute Player on Call, Digital Games, E-Greeting Cards, Digital Caricatures, etc. to the current Digital Gifts portfolio that customers can give to their loved ones which are absolutely contactless & are thus not just delivered at the doorsteps, but directly on their mobiles.
The growing category of virtual gifts is the unique way of sending messages to dear ones on their special days while maintaining social distancing. Guitarist on Video Call, Personalized E-Story Books, and Personalized Video Message were the services which were launched originally in the starting of this month.
On average, the company is receiving 700-800 orders per day in this category, and Guitarist Video Call service is contributing 40%-45% of the total number of orders followed by e-Posters and Personalized Video Messages. With these varied offerings, the company is optimistic that it will contribute around 7%- 8% of the overall revenue by the end of the 20-21 financial year. The segment has already contributed to 40% of this month’s revenue of Ferns N Petals.
Since the sentiment of 100% contactless delivery is striking strong in the current situation of the pandemic, the company plans to build a dedicated division of digital gifting to design innovative and exciting ways of celebrating love, emotion, and happiness. Apart from this, to make Mother’s day extra special while being far from her, the company plans to shortly unveil some new heartwarming virtual gift ideas, without worrying about the delivery on doorstep.
Additionally, Ferns N Petals has also resumed the contactless delivery of cakes in Delhi NCR, Kolkata, and Bangalore with the help of local delivery partners as per the directives of the local authority.