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May, 23 2019

Fashion, lifestyle brand Vajor aims to expand footprint across India via franchise model

The brand is also looking to enter into international markets and expand into more verticals like menswear, ethnic and the experience segment.

Fashion and lifestyle brand Vajor plans to expand to more metros across India. It is eyeing to launch 10 to 12 stores in metros and Tier-I cities like Mumbai, Hyderabad, Goa, Bangalore, Delhi, Gurgaon, Lucknow, Kolkata, Chandigarh, Jaipur and Pune, through the franchise model.

Vajor started its business verticals through the online mode in 2014. The brand introduced retail stores a year-and-a-half back. Each Vajor store is incorporated with touch-screen kiosks, where customers can actually take a virtual tour of the brand and make any and every form of transaction.

Besides digital, the company further looks to use radio and print media for its expansion. The brand is also looking to enter into international markets and expand into more verticals like menswear, ethnic and the experience segment.

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