Hotline: 1800 102 2007
X
Search Business Opportunities
Jul, 27 2018

Fashion brand Fifty Degree shifts mulls offline touchpoints in malls

Currently present online through e-retail channels like Amazon and Flipkart & Paytm, the brand is now planning to make inroads into physical retail too

Fifty Degree, a fresh brand in the fashion market from the house of V3 Exports, with a collection of stylish men’s shirts made with super combed cotton yarn is all set to expand its wings in the domestic market.

 

Exports has accumulated quite the reputation over the years by being an export favorite in Gulf and European countries.

Currently present online through e-retail channels like Amazon and Flipkart & Paytm, the brand is now planning to make inroads into physical retail too.

Vinay Mehra, Founder & MD Fifty Degree says, “We are now planning to launch our kiosks at leading malls this financial year. The movement on this will start from October 2018.”

Fifty Degree specializes in men’s T-shirts in four categories – formals, basics, sports and casuals (T-shirts and Polo), giving a classic yet versatile staple that could take customers with street wear to leisurewear for home, to even the most high-powered boardroom meetings.

Sharing product expansion plans, Mehra says, “We have kept up with latest trends and are all set to launch innovations. One of these is using premium yarns which are anti-piling and anti shrinkage. We are also using a superior fastness dye – a technical process used to enhance the look and comfort of the T-shirt.”

Fifty Degree’s actor-cum-celebrity brand ambassador, Gaurav Chopra, recently launched its latest collection. At the unveiling, Chopra said, “Fifty Degree T-Shirts reflect the pulse of the current generation which looks at clothing as more than a reflection of their attitude and status. Fifty Degree encapsulates that vibe in each thread. It reflects the persona of the fashion forward man who is urbane, outgoing, and dynamic, while wanting to live life to the fullest.”

Chopra, who is also an alumni of NIFT, spoke about the brand’s vision saying, “We are very aware about sustainability issues and when I started talking to the brand, my clear thought was to make it sustainable even at the packaging level too wherein it can be reused by the customer which also can be a good brand endorsement for a brand which support sustainability.”

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Tarbouche, ,meaning the brimless red cap worn by Turkish..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Casual dine Restaurants
    About Us: BiryaniArt is one the fastest growing speciality restaurant brands,..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Want to start your own preschool with different approach? HPS..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Secunderabad Andhra Pardesh
  • Ice creams & Yogurt Parlors
    About: Born out of passion, Papa Cream is an innovative and..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities