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Jul, 06 2019

European brand VOI Jeans eyes Tier II cities for India expansion

Currently, the brand has 20 exclusive brand outlets in India, of which, 15 are company-owned and five are franchisee-owned.

European brand VOI Jeans is planning to expand its footprint in Tier II cities in India. It is also eyeing to double its turnover by 2021. The brand will open 20 more exclusive outlets in the next two years.

This expansion plan is in line with VOI Jeans’ strategy to provide high fashion products at affordable prices in the country.

VOI Jeans India has a presence in Hyderabad, Bangalore, Visakhapatnam, Vijayawada, Pune, Delhi, Amritsar, Ludhiana and Kolkata. Currently, the brand has 20 exclusive brand outlets in India, of which, 15 are company-owned and five are franchisee-owned.

The brand’s 25% of turnover comes from Telangana. It has more than 100 shop-in-shops along with a presence on major e-commerce platforms including Myntra, Amazon and Flipkart. The offline business contributes 90% of its sales, while the remaining comes from online.

VOI Jeans will likely foray into more Lifestyle stores across the country. Presently, the brand VOI is in ten stores and wants to go into another 50 or 60 stores in the next few years.

Started in 2011, the brand currently imports winter wear jackets, sweatshirts and footwear.

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