The international market entry specialist FranGlobal will represent and expand the brand in India by appointing sub-franchisees across the country. The company is targeting 20-30 franchise partners over the next one year.
The global employee engagement leader, Engage and Grow, has signed a master franchise agreement with FranGlobal to expand in the India market. Founded by mind mentor and business coach Richard Maloney in 2012, Engage and Grow has operations in over 80 countries and over 300 licensed coaches worldwide.
With the master franchise agreement, FranGlobal will represent and expand the brand in India by appointing sub-franchisees across the country. “We are delighted to take up the master franchise rights for Engage & Grow. It is one of the best business coaching brands which refocuses, reenergizes and reengages the most important assets to your business – your people. Engage & Grow programs are focused to help businesses increase employee engagement and create a strong positive culture. We see a huge potential for the brand in the Indian market,” said Venus Barak, CEO, FranGlobal.
Commenting on the unique opportunities in the Indian market, Richard Maloney, Founder and Director, Engage and Grow, said, “We have been running quite a few programs focused on understanding the people psyche in various geographies of India. In India, people are culture-oriented and have a good family sense, which is really important to create happiness in the workplace. Thus, we have seen quick results here compared to other countries in the world. Overall, we see India as a crucial geography for our expansion.”
Engage and Grow is targeting large enterprises and mid-sized businesses as well as individual coaches as their franchise partners. Large enterprises and mid-sized businesses that wish to improve employee engagement will be able to leverage a partnership with Engage and Grow to get improved employee engagement levels, high-performance culture and a better work environment. On the other hand, individual coaches and people who want to become licensed coaches will be able to leverage Engage and Grow to grow their business. “We are already in an advanced stage of discussions with few potential investors. We expect to have 20-30 franchise partners over the next year. We are very strategic about whom we partner with; we want to partner with dedicated and focused visionaries that really want to change the world,” added Venus.
The company offers group activation system through over 12 action-based programs developed around neuroscience, NLP and the science of motivation. The programs cover areas including employee engagement, leadership effectiveness, women’s leadership and engaging millennials.