In a bid to improve sales in post-pandemic days, the company is also looking at expanding its sub-dealer network.
Okinawa, an electric scooter manufacturing startup, is planning to increase its dealership network to 500 across India from the current strength of 350. In a bid to improve sales in post-pandemic days, the company is also looking at expanding its sub-dealer network.
In the aftermath of the pandemic, the brand will be focusing on states such as Maharashtra, Bihar, Assam and other eastern states for increasing sales of its electric two-wheelers.
The Gurugram-based startup had shared the strategy to accelerate its marketing activities and strengthen its dealership network, while Covid-19 has forced a slowdown across the industries. In recent times, Okinawa has also announced a hike in dealership margins from 8% to 11%, in order to support the partners amid the unprecedented Covid-19 spread.
Jeetender Sharma, Managing Director and Founder, Okinawa, said, “As the Covid-19 curve gets flat, there will be a demand for private vehicles and given the fact that electric vehicles are economically more viable in the longer run, people would want to opt for it.”
“There is no doubt that it will take a little time for the market to pick up. While things gradually return to normalcy, we plan to grow ourselves across the country to serve the customers better. We are spreading our wings to provide our customers across the cities with easy availability of the products and services,” he added.