Essar Oil is looking at touching a nationwide retail count of 5,000 outlets in the next two years. It presently has 1550 operational outlets and another 1600+ are in various stages of implementation.
Essar Oil is looking at touching a nationwide retail count of 5,000 outlets in the next two years. It presently has 1550 operational outlets and another 1600+ are in various stages of implementation.The company operates through Franchisees-Owned Franchisee-Operated model (FOFO) across the country. “Essar pioneered the concept of setting up retail outlets using the Franchisee-Owned Franchisee-Operated model whereby the franchisee leases his land to Essar for a period of 30 years and invests in setting up the infrastructure of the outlet. Essar on the other hand focuses on enhancing the franchisee’s business by supplying high quality petrol and diesel and adding other profitable business lines including a lease rental on the land and sales commission, non-fuel retail options, and performance based returns on our dealer’s investment made to construct the fuel station to keep our franchisee’s business viable at all times,” Madhur Taneja, CEO Retail, Essar Oil, tells Franchise India.
Apart from providing its franchisees with high quality petrol and diesel, it partners with them across every step, right from commissioning to smooth operations of the retail outlet. Essar Oil is a fully integrated oil and gas company of international scale with a strong presence across the hydrocarbon value chain from exploration and production to refining and oil retail, has a huge franchise network. It owns India’s second largest single site refinery at Vadinar, Gujarat, having a capacity of 20 MMTPA, or 405,000 barrels per day.