Hotline: 1800 102 2007
Search Business Opportunities
Oct, 24 2018

E-Commerce Retailers in India Creating New Sale Records During the Diwali Festive Sales: A SEMrush e-commerce retail study

SEMrush predictions based online search trends brings Consumer electronics, Appliances, and Apparels to the top sales category.

A study by SEMrush on Indian market in the Festive season of Diwali has revealed that e-commerce Retail industry to mark record sales on Diwali 2018 with electronics, apparels, and gifts to have biggest spends. The consumer behavior based on data sourced by SEMrush, a leading digital marketing toolkit, explains that E-commerce retailers will focus more on leading sales categories such as Consumer Electronics, Appliances, Apparel, Home and furniture, Luxury goods, Health, FMCG, and Food and grocery

'Diwali Gifts', 'Diwali Crackers', and 'Diwali Sale' becomes keywords with the largest search volumes of 12100, 9900, and 3600 this September 2018 in the pretext of the Indian festive season. The study has shown that the Indian e-commerce giants are offering heaviest discounts on electronics, fashion, and furniture during the 2018 Diwali sale.

Rohan Ayyar, Regional Marketing Manager India, SEMrush, said, "There are an estimated 500 million internet users in India, and 77.8% of all internet browsing takes place through mobile devices. Spirits are high during the Diwali season and people are quite rightly celebrating, which leads to a great spike in shopping trends. E-commerce retailers are using this opportunity by offering maximum discounts (in the range of 40 to 50%) during Diwali sale across their best selling product lines. By 2025, the percentage penetration of e-commerce in market segments will see a great shift, mainly consumer electronics rising exponentially from 13-15% to 38-42%."

Related opportunities
  • Ice creams & Yogurt Parlors
    FROZEN RIBBONS are creamy ribbons of paper thin Ice-Cream. Awarded 'THE..
    Locations looking for expansion DUBAI
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Dubai DUBAI
  • Juices / Smoothies / Dairy parlors
    About Us: Shakes & Creams brings a luxurious twist to the..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • About Us: Mahindra First Choice Wheels Ltd (MFCWL) is a part..
    Locations looking for expansion Maharashtra
    Establishment year 1999
    Franchising Launch Date 2003
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai City Maharashtra
  • Others Food Service
    An up market Panwaadi joint inviting FranchiseePanwaadi, a venture of..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities