A manufacturing writing instruments company, Signwrite India, has entered into the wellness industry by introducing their spa and wellness brand ‘Divine Self’.
A manufacturing writing instruments company, Signwrite India, has entered into the wellness industry by introducing their spa and wellness brand ‘Divine Self’. Their initial outlet has been opened at Taj President in Mumbai. Signwrite India further plans to expand its footprints to other Indian cities via franchising. It will be targeting all major five-star properties in cities like Bengaluru, Hyderabad, Goa, Chennai and Jaipur for the spa centres to tap inbound and high-end domestic clients. The brand ‘Divine Self’ shall offer products like mood elevators, foot spa, hair spa, face spa, and range of other body spas.
The company got into the spa and wellness because these are the flourishing sectors across the world. Everyone is talking about spa vacation and wellness tourism in various destinations. The growing demand for spa and wellness holidays is increasing with hotels now highlighting spa as their USP. Therefore, Signwrite started its venture in a five-star property in the heart of India’s financial capital, Mumbai.
Signwrite India hopes to establish their spa services in Mumbai in the initial stages by introducing two or three more outlets and then move to other cities.
The USP of ‘Divine Self’ is that all products at the outlet are signature products based on aroma oils. The company is also planning to supply these signature products to the hotels, which are currently offering spa facilities.