Hotline: 1800 102 2007
Hotline: 1800 102 2007
Nov, 26 2018

Discovery appoints Black White Orange as India's licensing agent

Black White Orange will work hand-in-hand with Discovery to launch the merchandise starting next year.

Discovery appoints Black White Orange as India's licensing agent

Discovery Communications, the world's largest factual entertainment company, has appointed Black White Orange Brands (BWO) as the licensing agent for the Discovery brand in India. Black White Orange will work hand-in-hand with Discovery to launch the merchandise starting next year. 

As the licensing agent, BWO will work with Discovery to develop products for the local market and explore deals and partnerships for official licensed merchandise like apparels, electronics, toys, travel & adventure gear, bags, stationery and home décor.

Bhavik Vora, Founder of Black White Orange Brands, said, "We look forward to delivering creative brand licensing opportunities and building on Discovery's existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions."

Ian Woods, SVP of international licencing at Discovery, stated, "We're excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products."

Alison Paye, Creative Director Consumer Products, Discovery, added, "We are really thrilled to be working with an agency as dynamic and creative as Black White Orange. Given their expertise in the market, they will be instrumental in ensuring our style guides are relevant and on trend for the local consumer."

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • After School Activities
    About Us: Let me take the privilege of presenting “SPELLING BEE”,..
    Locations looking for expansion TELANGANA
    Establishment year 2010
    Franchising Launch Date 2012
    Investment size Rs. 10000 - 50000
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater HANMAKONDA TELANGANA
  • Casual Dine Restaurants
    About us: The first Kenny Rogers restaurant was opened in coral..
    Locations looking for expansion New Delhi
    Establishment year 1991
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 10000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Hospital Related Medical Products
    About Us: PRESENTLY MANUFACTURER OF GEL PRODUCTS LIKE HOT/ COLD GEL..
    Locations looking for expansion Tamil nadu
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Others Food Service
    About Us: House Of Candy is a pop-up store in retail..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities