The newly launched store offers over 20,000 products under one roof targeting the middle and upper-middle segment of pyramid.
Danube Home, part of Dubai-based diversified business conglomerate Danube Group, has launched its first store in Hyderabad, foraying into India.
Shubhojit Mahalanobis, General Manager, Danube Home, said, "We see India as a country with huge potential, offering an incredible opportunity for growth. The real estate sector is at its peak in India with numerous properties, towers, communities and complexes coming up for both residential and commercial purposes. This directly contributes to a rise in demand for home furnishing products and solutions. Moreover, demonetization and GST has made operating in India much easier for international brands."
"Reports say India is expected to see a faster expansion of urban population consisting of aspirational millennials and middle-class families with spending power that will trigger the growth in demand for affordable home furnishing products and solutions. For a brand like Danube Home that offers home furnishing products and solutions, this is a very promising time to enter the country," he added.
Spread across 60,000 sq. ft., the newly launched store offers over 20,000 products under one roof targeting the middle and upper-middle segment of the pyramid.