Hotline: 1800 102 2007
Hotline: 1800 102 2007
Dec, 10 2020

Daimler India eyes to have 350 dealerships pan-India in 2 years

The Chennai-based company aims to deepen market penetration and take its range of products closer to customers.

By Features Writer
Daimler India eyes to have 350 dealerships pan-India in 2 years

Daimler India, an arm of the Stuggart-headquartered Daimler, is looking to have at least 350 dealerships pan-India in the next two years. The Chennai-based company aims to deepen market penetration and take its range of products closer to customers.

The commercial vehicle maker is also focusing on higher digitalisation, including in its sales process. It has further plans to add more value-added offerings to customers going forward.

Satyakam Arya, Managing Director and Chief Executive Officer, Daimler India Commercial Vehicles (DICV), said, “We are the only commercial vehicles maker in the country which is expanding the dealership network. Last year we ended at 230 touchpoints and this year our target is to have more than 250 touchpoints by the end of this month. Our final picture is to have a minimum of 350 dealerships by 2022.”

“The network expansion is part of the announcement made last year and it is definitely going to be a focus area for the company in the next two years,” he added.

The manufacturing facility of Daimler India is located in Orgadama, near Chennai. In this facility, the company produces 9 to 55-tonne trucks as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis.

Servicing over 40,000 vehicles a month

Last month, DICV opened 10 touchpoints in a single day. This increased its servicing capacity by 13,000 vehicles a year. All the new facilities will add around 300,000 sq ft of workshop space, including over 40 mechanical bays.

With this, DICV’s dealer network will now be able to service more than 40,000 vehicles a month.

Arya stated, “We have been the front runner in terms of digitalisation and connectivity in the market. We are very bullish on digitalisation, and connectivity is an enabler for more value-added services to the customers. We are going to add more and more offerings to our customers in the next two years as we move forward.”

Digitisation Push

In January, Daimler India had unveiled two new telematics solutions, Truck Connect and Bus Connect, which allow operators to track and analyse their vehicles in real-time.

In addition to this, the company also introduced a mobile app ''ProServe'', through which a customer can do over 65 transactions, including advance bookings for service, renewing service contracts, and insurance, among others.

“What we are doing now is we are digitalising our entire sale transaction, in which right from generating a lead to closing a sale deal will be done on a tab. So the entire customer interface with us will become digital. Due to COVID-19, the entire digitisation initiative will be accelerated by at least 10 years,” Arya further said.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  •   Headquartered in New Delhi, Little Goa is a retail format..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Financial Investment & Trading
    Note:- Investors whose investment capacity is less than 10 lac..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater GURGAON Haryana
  • Bike Showroom
    About Us: CREDR is India's largest integrated eco system forused/ second..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Toy Shops
    About Us: Puppets, promoted by Funstar Kids Retail LLP, is a..
    Locations looking for expansion West bengal
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West bengal
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities