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Jul, 15 2019

Cygnett Hotels eyeing South Asian markets for expansion

Cygnett is planning to tap markets where the branded hotel segment is still at a very nascent stage.

Cygnett Hotels & Resorts is targeting South Asian markets for expansion. The group operates more than 35 hotels in India and two overseas. It has witnessed significant growth in the Indian market over the last couple of years.

Sarbendra Sarkar, Founder & MD, Cygnett Hotels & Resorts, said, “Cygnett is on a steady growth trajectory and we are opening /signing hotels in double-digits every year. This year, we are planning to operate 35+ hotels in India and are planning to venture into the international waters as well. On India specific plans, we are enamoured by the untouched beauty of the Northeast and have a presence in two of the seven sisters of NE India. We will be opening two more hotels in that region this year.”

“With the number of leisure travelers going up every year, we are looking to have a presence at leisure destinations such as Nainital, Jim Corbett, Ranthambore, Srinagar and more; we are also expanding our portfolio in the metro and urban cities. All these expansion measures will help grow our Cygnett Resort, Cygnett Park, and Cygnett Inn brands. On the international front, we are already operating in Nepal and we would be making forays into some territories in the South Asian countries,” he added.

Cygnett is planning to tap markets where the branded hotel segment is still at a very nascent stage.

Sarkar further stated, “Most of our current operations are in tier II &tier III cities. This segment has been our strategic focus because these markets are devoid of branded chains and we intend to establish our brands and capture the target audiences’ mind space with our brands. Consequent to this, we are planning to capture more territories in the same.”

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