Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jun, 02 2020

Crofarm brings India's 1st social commerce model to connect consumers with farmers via resellers

Crofarm aims to build a scalable demand-led end-to-end supply chain for fresh produce operating at 35% gross margin.

By News Editor
Crofarm brings India's 1st social commerce model to connect consumers with farmers via resellers

Crofarm forayed into business-to-business-to-consumer (B2B2C) space and has launched the platform Otipy, India's first social commerce model to connect consumers with farmers through resellers. India's fastest growing farm to fork agritech start-up Crofarm has raised Pre-Series A funding of $1 million led by Smile Group.

Varun Khurana, Co-Founder & CEO, Crofram, said, “We are a technology-enabled gateway for businesswomen, end consumers, and farmers providing them access to fresh produce. Crofarm uses its robust demand-driven supply chain network to bring the best of the farm products that are 100% chemical-free to the consumers.”

He further added that Crofarm is targeting the large market with a broken supply chain but a scalable demand led-model. We aim to bring a fundamental change in the lives of our partner resellers (generally women), consumers and farmers at large.

Crofarm, with its recently launched platform Otipy, aims to build a scalable demand-led end-to-end supply chain for fresh produce operating at 35% gross margin, a first of its kind in India, mainly to help businesswomen to sell fresh produce to their community and earn Rs 20,000-60,000 per month in the process. To achieve this, the agritech start-up works closely with 500+ partner resellers (mainly women) across Delhi-NCR and is already serving over 50,000 consumers. Further, it aims to expand its existing portfolio and gain a large share in the NCR region. 

The platform offers an extensive product catalogue of fresh, hygienic and chemical-free on-demand fruits & vegetables from the farm, which is usually 30% cheaper than the market. The company also facilitates on-demand harvesting as per predicted demand and ensures that the produce reaches the same day to the distribution centres. It leverages AI-based demand prediction by taking into account the historical data to procure the produce and uses customer relationship management tools built on Whatsapp to efficiently manage consumers-platform interactions. The platform also makes sure that farmers have complete transparency of point of sale (POS) and payments.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Beauty Salons
    About Us: Famous Salon from Pune offering only the best of..
    Locations looking for expansion Maharashtra
    Establishment year 1993
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 700
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Courier & Delivery
    About Us: VEDIC HERBAL GROUP was established in 2015 with a thought..
    Locations looking for expansion Madhya pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Cosmetics & Beauty Product Stores
    About Us: Started in 2004, Everyday Herbal Beauty Care, promoted &..
    Locations looking for expansion Gujarat
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Food Service
    About Us: Punjabi Chaap Corner is a renowned brand, widely known..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities