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Nov, 19 2018

Crocs launches its 100th store in India

The iconic casual footwear brand aims to be amongst the top 5 footwear brands in the country.

As part of its ambitious and aggressive expansion strategy in the Indian sub-continent, Crocs India has announced the opening of its 100th store in Chennai. The new store, which is spread across 625 sq. ft., is Crocs' third store in the city and 5th in the state of Tamil Nadu.

Crocs, which is known globally for its iconic Clogs, is turning towards India to fuel its next phase of growth. India is currently the 6th biggest market for Crocs globally with a high double-digit growth year on year. Metro Shoes, the national franchise partner of Crocs India, will be operating this 100th store located in Chennai.

Deepak Chhabra, CEO & MD- Crocs India, said, "We are excited on reaching the century mark in India. India is one of the rare markets where even after opening 100 stores we still feel under-penetrated. Our absolute focus for the next phase of geographical expansion will continue to be on top 6 metro cities across the country along with state capitals. Exclusive brand stores are a very significant part of our growth strategy. In addition to aggressively growing our EBOs, we will be strengthening our presence in tier-2 cities via MBOs and Kiosks."

Rafique Abdul Malik, Chairman & MD, Metro Shoes, said, "We would like to congratulate Crocs India on the launch of their 100th store and are confident that this is just one of many more milestones to follow. Metro Shoes is glad to partner with a brand which despite being just 16 years old has an iconic status with probably the highest brand-recall across the globe."

With its unique brand awareness and break-through product innovations, Crocs is progressing towards becoming India's top non-athletic casual footwear brand. Other than its EBOs, Crocs asserts its strong presence in MBO channels through which its overall offline reach extends to more than 150 cities via 1500+ points-of-sale. Additionally, it caters to 20000+ pin codes translating to 400 cities via its e-commerce presence.

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