Hotline: 1800 102 2007
Hotline: 1800 102 2007
Jul, 29 2019

British clothing brand Superdry plans to add over 30 stores for expanding its India presence

Superdry ventured into India in 2012, through a franchise partnership with Reliance Brands Ltd, part of Reliance Industries.

British clothing brand Superdry plans to add over 30 stores for expanding its India presence

British fashion clothing brand Superdry is looking to add more than 30 stores in the Indian market over the next three years, nearly doubling its store count in the country.

Superdry ventured into India in 2012, through a franchise partnership with Reliance Brands Ltd, part of Reliance Industries.

The brand sells T-shirts, lowers, jackets and accessories for men and women. Currently, it has 35 stores in India. Superdry also sells across multiple online sellers, including Myntra and Ajio.

Superdry is bringing its own e-commerce platform by mid-August. It also has a presence in shop-in-shops in the country.

Manu Sharma, Business Head, Superdry, said, “We started in 2012 and over the period it has started to resonate very well with the Indian customers. I think it’s one of the most successful brands we have in the Reliance brand portfolio on the fashion side. We have 35 stores now as we talk today and many shop-in-shops. The brand has grown from strength to strength to an extent that now our run rate of opening stores is at least 15-20 stores every year going forward.”

The improved mall supply over the last few years has prompted the clothing brand to add more stores.

The retailer had rationalised prices of its apparel around three years ago, making the brand’s entry price points cheaper.

“We were slightly expensive than UK pricing, which is our cheapest market. Now, after the UK, India is the cheapest market because we’ve ensured that the entry price points are at par with the UK pricing; we might be slightly higher in the mid to exit price points,” Sharma added.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Grocery Stores
    On perishables: Local Mandi is the only portal where a..
    Locations looking for expansion Haryana
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 450
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • The Mission"International quality in local flavour at an affordable price"The..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 10000 - 50000
    Space required 500 - 1000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater East Delhi New Delhi
  • Clinics & Nursing Homes
    Shuddhi Ayurveda invites franchisee for Ayurvedic Clinic Business     Format ..
    Locations looking for expansion punjab
    Establishment year 2010
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater mohali punjab
  • Garden Stores
    NurseryLive, an online nursery that started its active operations in..
    Locations looking for expansion Haryana
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities