The investment will be used towards development of personalised products, brand building and strengthening its technology centre in the country.
Bosch Home Appliances will invest 100 million euros over the next 3-4 years in the Indian market. The investment will be used towards the development of personalised products, brand building and strengthening its technology centre in the country.
The company will also use the investment to set up a robust refrigerator factory to bring its best-in-class German technology in India and magnifying India's role globally.
The company said, "In the coming years, Bosch will take its offerings from conventional to digital and transform businesses beyond mobility, by focusing on connectivity and new digital business models for customer value, as well as extending new employment opportunities in the space."
Gunjan Srivastava, Managing Director and CEO, BSH Household Appliances, said, "We want to remain the consumers’ first choice. Innovation and technology are the key pillars at BSH Household Appliances and we are constantly working towards simplifying the day-to-day lives of consumers by reinventing and regionalizing solutions and accessories including branded detergents for washing machines and dishwashers."