The company is betting big on franchising and already has over 150 franchise stores across the country.
Further strengthening its commitment to expand and grow its Indian operations, Bata India Ltd has identified Tier 2-4 cities where it will broaden its network through the franchise model. The company is betting big on franchising and already has over 150 franchise stores across the country. Bata plans to open 500 stores in the next 5 years.
Bata, India’s largest footwear brand, has identified 180 markets in smaller cities, where it is seeking franchise partners to expand over the next 2 years. For becoming a partner, franchisee must bring in a retail space of 1000 -1200 sq ft and an experience of retailing.
Franchisees will have access to Bata’s best-selling products, international brands, new launches, superior understanding of retailing, having being in India for over 85 yrs. A number of franchisee partners have opened multiple stores, encouraged by the success of their profitability in their first stores.
Sandeep Kataria, CEO, Bata India Limited, said, “India is one of the most important markets for Bata globally and we aim to make Bata accessible to the fashion-forward customers in Tier 2-4 smaller cities via the franchise stores. Over the last 2 years, we have increased our presence in smaller towns and reinvigorated our portfolio to offer more contemporary, fashion and casual styles for the younger generation.”
“We have seen strong demand for the new products, which is driven by multiple campaigns featuring celebrities from Bollywood and cricket world. Every season, we launch 100’s of new styles & designs from our global & Indian design centres, resulting in new arrivals being launched every Friday in stores. Our franchisee partners are happy with the strong multi-category portfolio, training and retail expertise that Bata shares with them for expanding their business,” he added.
Bata has invited potential franchisee partners in these identified markets to come forward and own a Bata India Limited franchise.