Footwear major Bata India Ltd today said it has created a separate products portfolio exclusively for the e-commerce segment as per PTI.
Online sales would be five per cent of the company's total revenue in next few years, Gopalakrishnan said.
Bata sells on its own portal and also through major e-tailers. Speaking about slower growth and decline in cash flow last year, Bata Director (Finance) Ranjit Mathur said the company suffered supply constraints.
Gopalakrishnan said the company is taking corrective measures. "We are also trying to focus on branding. We have also introduced royalty programme. We have four million customers in it which we'll take up to 20 million," he added.