Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 07 2018

B2B agri marketing firm Ninjacart wants to sell to consumers directly

The company expects to have 2,000-3,000 stores across Karnataka in two years.

Business-to-business agri marketing platform Ninjacart is looking to diversify its offerings by adding a chain of business-to-customer outlets for fresh fruits and vegetables.

The Accel Partners-backed company piloted this initiative earlier this year in Bengaluru by launching a mix of company-owned and franchise stores, four of which have already broken even, chief executive Thirukumaran Nagarajan said.

“We want to standardise the stores that sell fresh fruits and vegetables which can come together under our single brand. In this format of stores, Ninjacart provides technological support like inventory prediction, cash management, customer management, etc,” said Nagarajan.

The company expects to have 2,000-3,000 stores across Karnataka in two years. “Around 20% of this will be new stores and the remaining will be us equipping the existing stores with technology support and standardising it.”

The Bengaluru-based company, which started as a hyperlocal grocery delivery service in May 2015, changed to a business-to-business marketplace model, providing transparency of pricing to farmers and building a supply chain for fresh produce to be sold to restaurants, supermarkets, and grocery stores. As Ninjacart has collected farmer and yield data over the years, the company is also looking to leverage the same and initiate farmer financing options.

Comment
image
Related opportunities
  • Casual dine Restaurants
    Rang De Basanti Urban Dhaba A Contemporary Classic Dhaba With An..
    Locations looking for expansion West bengal
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West bengal
  • Quick Service Restaurants
    About: Burger Singh is into business of Fast Food Burger Chain..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Quick Service Restaurants
    About Us: Legends of Punjab serves exclusive North Indian food in..
    Locations looking for expansion Gujarat
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Ayurvedic, Herbal & Organic Products
    About us: Established in 2015, Balu Herbals Pvt Ltd. is one..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities