Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 07 2018

B2B agri marketing firm Ninjacart wants to sell to consumers directly

The company expects to have 2,000-3,000 stores across Karnataka in two years.

Business-to-business agri marketing platform Ninjacart is looking to diversify its offerings by adding a chain of business-to-customer outlets for fresh fruits and vegetables.

The Accel Partners-backed company piloted this initiative earlier this year in Bengaluru by launching a mix of company-owned and franchise stores, four of which have already broken even, chief executive Thirukumaran Nagarajan said.

“We want to standardise the stores that sell fresh fruits and vegetables which can come together under our single brand. In this format of stores, Ninjacart provides technological support like inventory prediction, cash management, customer management, etc,” said Nagarajan.

The company expects to have 2,000-3,000 stores across Karnataka in two years. “Around 20% of this will be new stores and the remaining will be us equipping the existing stores with technology support and standardising it.”

The Bengaluru-based company, which started as a hyperlocal grocery delivery service in May 2015, changed to a business-to-business marketplace model, providing transparency of pricing to farmers and building a supply chain for fresh produce to be sold to restaurants, supermarkets, and grocery stores. As Ninjacart has collected farmer and yield data over the years, the company is also looking to leverage the same and initiate farmer financing options.

Comment
Related opportunities
  • Pizzeria
    About Us: We, at Pizzerio, are team of young and dynamic..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Quick Service Restaurants
    About Us: Biryani queen is a unique & Conceptualized QSR brand,..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Casual dine Restaurants
    About Us: Launched in 2010, Mamagoto is a fusian pan aisian..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Zota Healthcare Limited manufactures and markets pharmaceutical products in..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities