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Jan, 17 2020

Audi & Lamborghini strengthening their dealership network in India

Audi has launched a new dealership in Kolkata, while Lamborghini’s new showroom has been unveiled in Bengaluru.

By Features Writer
Audi & Lamborghini strengthening their dealership network in India

Audi and Lamborghini have strengthened their dealership network in India. Audi has launched a new dealership in Kolkata, while Lamborghini’s new showroom has been unveiled in Bengaluru.

Audi’s new dealership in Kolkata

Audi has named its new dealership in Kolkata as Audi Kolkata. With this launch, the German luxury car manufacturer has strengthened its footprint in Eastern India, accomplishing the demands of customers from West Bengal.

Balbir Singh Dhillon, Head of Audi India, said, “Audi India is focused on growing its market presence and expanding its customer base in the Eastern part of India. Kolkata is an extremely important market for the brand. The appointment of Adventure Auto Car India Limited will help aid customers’ demands in this region.”

“Customers are always at the core of what we do and we are extremely happy to associate with Adventure Auto Car India Limited, part of the Motherson Group, which has to its name decades of automotive experience in the Indian market,” he further added.

The new dealership will be catering to the automaker's largest market in Eastern India.

Laksh Vaaman Sehgal, Dealer Principal, Audi Kolkata, stated, “We are delighted to associate with Audi in Kolkata and are looking forward to catering to our esteemed customers in this market. Our customers can expect a superior luxury experience that the brand with the four rings is known for. With Audi Kolkata, we will be catering to the growing requirements of Audi enthusiasts across West Bengal.”

Bengaluru gets new Lamborghini dealership

The Italian supercar manufacturer has unveiled a new showroom in Bengaluru.

Matteo Ortenzi, Chief Executive Officer, Automobili Lamborghini Asia Pacific, said, “A new Lamborghini dealership environment serves as a tangible manifestation of the Lamborghini design philosophy and true luxury DNA. As we expand the brand’s presence in India, we look forward to strengthening our relationship with our esteemed partners, and are optimistic for an even brighter future for the Lamborghini brand in this market.”

Spread across over 4,370 sq ft area, the new showroom features specially curated experience zones that guide customers through the journey of specifying their personal Lamborghini.

The experience zones include personal customisation areas that offer samples of exterior and interior finishes, allowing customers to touch and play with endless combinations of colours and materials, like soft leathers or the appearance of carbon fibre, to develop their very own bespoke Lamborghini.

Sharad Agarwal, Head of Lamborghini India, stated, “This brand-new facility in Bengaluru is an exciting commitment to India’s supercar market. We have seen an increase in the number of supercar aficionados in India, reflected in the strong demand across the Lamborghini product line, including the limited-edition super sports cars.”

“Following the relaunches of our new showrooms in Mumbai and Delhi last year, our latest showroom in Bengaluru builds on the momentum for expanding our customer fan base and brand loyalty in this market. We are confident that Lamborghini is poised to grow from strength to strength in this market,” he added.

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