The expansion is part of a mega global trend of selling garments directly to a brand as a full packaged solution rather than selling to an intermediary who converts and then sells to a brand.
The makers of Arrow and US Polo Association apparel in India, Arvind has decided to invest Rs 1,500 crore in three years to increase its garment-making capacity from fabric by six-fold to meet the rising demand for branded apparel and fashion garments, a senior executive said. “Today, we convert only 10% of our fabrics into our garments… we are taking that to 60%,’’ said Kulin Lalbhai, executive director, Arvind.
He also asserted that the new capacity will add between 30,000 and 40,000 jobs. The expansion is part of a mega global trend of selling garments directly to a brand as a full packaged solution rather than selling to an intermediary who converts and then sells to a brand. “Now that fast fashion is taking over and supply chains need to become faster, creating what we call full-packaged solution, which is you’re selling a garment directly to a brand that’s the mega trend in the world,’’ said Lalbhai. “India will build that last-mile more and more, and that’s where Arvind is focused on.’’
The company will open large factories in Gujarat, Karnataka, Jharkhand and Andhra Pradesh which can employ 10,000 workers. The exercise is part of a target of doubling India’s largest denim maker’s textile turnover by 2022 from `6,000 crore at present. Denim constitutes around Rs 2,500 crore to the total turnover. The company will use cash flows to fund Arvind Fashions for many years to expand the fabric-to-garment conversion capacity.
“Now, with Arvind Fashions being separately listed, the Rs 1,500 crore of free cash flow that will get generated by Arvind will be invested in all of these exciting new areas in textiles, technical textiles, and emerging businesses,’’ said Lalbhai. After incubating fashion apparel brands and real estate from the cash flow of the textile business, the Ahmedabad-based company is restructuring its many businesses into four listed entities.
The parent Arvind will comprise the Rs 6,000-crore textile business and some other incubation businesses such as water, digital, telecom, advanced materials and technical textiles, while the entire consumer business, which is called Arvind Fashions, will be a Rs 4000-crore business which will be independently listed. The third one is a small, exciting engineering business which is being spun off and christened Anup Engineering, and the fourth one is Arvind SmartSpaces, a listed real estate developer.
Lalbhai said that any foreign investments in Indian online firms will improve the health of the sector and ensure the potential of the digital space. He was referring to the investment of global retail chain Walmart in India’s largest online retailer Flipkart.