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Jun, 04 2018

Ananda Dairy expands in Delhi/NCR; opens 200 new outlets

The company announced an investment worth Rs 10 crore, which confirms its commitment to offer its valuable consumers, a direct access to the wide variety of nutritious and pure milk and milk products.

With the vision to provide its customers with quality dairy products at reasonable price and closer proximity, Dairy manufacturer Ananda has inaugranted 200 new company outlets in the Delhi/NCR market space.
 
According to the reports, the company announced an investment worth Rs 10 crore, which confirms its commitment to offer its valuable consumers, a direct access to the wide variety of nutritious and pure milk and milk products.
 
This major expansion is aimed to give Ananda dairy an overall growth of 30 percent along with descent job creation.
 
The company, with its focused approach towards rapid expansion is all set to chalk its strategy to capture a bigger piece of the North market. Ananda envisions meeting its target of launching over 500 company outlets whilst achieving a projected turnover of Rs. 1,500 crore by the end of FY18.
 
“With the inauguration of 200 company outlets, we take pride in breaking our previous record of launching 105 Ananda outlets in one-single day. On achieving this milestone, we are delighted to make available our diverse product range, at a closer access to our consumers,” said Radhey Shyam Dixit, Founder and Chairman, Ananda Group told ANI.
 
Ananda is aiming to give its consumers a holistic experience, by opening up the company’s entire fresh and wide dairy produce range, including confectionery and bakery items for them to purchase.
 
The company will also staff well-trained professionals, who are able to guide consumers to the right products, based on their unique dietary requirements. Ananda’s philosophy is to create happier consumers with its portfolio of 75+ products that adds positive value to their health and contribute to their overall well-being.
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