Hotline: 1800 102 2007
X
Search Business Opportunities
Mar, 27 2019

Amul enters the packaged food juice segment

Amul will be offering fruit juices in four flavours, including mango, orange, apple and lychee, under the Tru brand.

Amul, India’s largest dairy brand, has launched Tru in collaboration with Almond Branding for end-to-end brand building, packaging design and communication design. With this launch, India’s largest dairy brand has entered into the packaged food juice segment.

Amul will be offering fruit juices in four flavours, including mango, orange, apple and lychee, under the Tru brand. Priced at Rs 10, the fruit juices are available in 200 ml bottles.

Saswata Das, Founder Director, Almond Branding, said, "The fruit beverage market is already cluttered with a plethora of players. We had to make Amul’s entry eventful so that it quickly wins the hearts of consumers. The brand name we coined does just that. The brand name, Tru, is short, catchy, easy to recall, easily extendable and also has a good sound value."

"Surprisingly, there was no brief from Amul’s end, except that they sent us the actual product samples, and left the onus completely on us to create a brand around it. That was the best challenge thrown at us. Sipping these juices, the team at Almond would brainstorm for hours to identify the big idea and the core thought for the new brand being created," he added.

Das further stated, "The best part of working with Amul is that they treat us like equal partners in brand development. They lay trust on our expertise in the branding and design arena and show full faith to go with the suggestions and design solutions we propose. We truly get to work on it as our own brand – like real brand custodians."

Comment
image
Related opportunities
  • Womens Wear
    About Us: Women fashion is the fastest growing sector, our stores..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Juices / Smoothies / Dairy parlors
    About Us: At Lassi Corner, we strive to help people transform..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 125
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Kids & Infant Products
    About Us: Want to be financially Independent? Want to work with..
    Locations looking for expansion Gujarat
    Establishment year 2006
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • Career Counselling & Brain Programming
    About Us: BrainWonders brings a promising Dermatoglyphics Multiple Intelligence Test franchise..
    Locations looking for expansion Karnataka
    Establishment year 2011
    Franchising Launch Date 2011
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities