Hotline: 1800 102 2007
Hotline: 1800 102 2007
Sep, 13 2019

adidas launches a fresh new athletics franchisee 'the VRCT jacket'

Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making it a vehicle of self-expression, allowing one to show the world what one truly believes in.

adidas launches a fresh new athletics franchisee 'the VRCT jacket'

Global Sportswear giant, adidas, known for its high-performance products worn by the world’s best athletes and brand campaigns that transcend cultures and stereotypes, has launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality.

Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making it a vehicle of self-expression, allowing one to show the world what one truly believes in. Worn by high school and college students world over to represent the school and team pride, varsity jackets emanate individuality and success.

Inspired by the iconic varsity jacket which is worn by high school and college students world over to represent team pride, VRCT reworks the iconic design of for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while a soft double-knit fabric enables year-round wearability.

To celebrate the campaign and give wings to the idea of self-expression, adidas has been working with leading women athletes in India who have overcome multiple challenges both on and off the field and displayed immense individuality to succeed. These include national icons heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das who will be the leading voice of the campaign in India.

Swapna Barman, Indian heptathlete, said, “Embrace your flaws and wear them like an armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with adidas on the adidas VRCT jacket that allows me to own and celebrate by imperfections.”

Manish Sapra, Senior Marketing Director, adidas India, stated, “adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.”

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Casual Dine Restaurants
    About Us: A fast-growing chain of Innovative barbecue restaurants popular for..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Financial
    About Us: We are the registration and licensing services company exclusively..
    Locations looking for expansion Tamil nadu
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 120
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Fine Dine Restaurants
    About Us: Legendary brand: More than a century old brand, operating..
    Locations looking for expansion Delhi
    Establishment year 1950
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Tea And Coffee Chain
    About Us: ChaiGhar is a local finger-food and refreshment outlet that..
    Locations looking for expansion Delhi
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities