Aditya Birla Group launched its e-commerce portal for apparel, abof.com
Aditya Birla Group launched its e-commerce portal for apparel, abof.com as the company remained bullish on the online shopping sector. The new portal aims to be one-stop fashion portal for apparel, footwear and accessories for men and women as per PTI.Aditya Birla Group Chairman Kumar Mangalam Birla said: "The e-commerce sector is a sunrise sector from an investment point of view... We plan to stay focussed on seeding and growing specific businesses in areas where we have specific strengths which we can play on extensively. We see fashion e-commerce as one such space."
He further said: "With abof.com, we aim to offer a wide but curated range of merchandise and a differentiated shopping experience that can compete with the best in the world. We see it emerging as the most admired player in online fashion in the next 3 years. We see the potential to build another billion-dollar business of the group in this space."
The Aditya Birla Group also owns trendin.com through Madura Fashion and Pantaloons.