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Dec, 04 2015

World’s leading franchise sandwich chain hopes to see a marketing makeover

Subway has announced that Joseph Tripodi will take over as its Chief Marketing Officer following the departure of Tony Pace. The latter had left the sandwich brand earlier to start a marketing firm.

Subway has announced that Joseph Tripodi will take over as its Chief Marketing Officer following the departure of Tony Pace. The latter had left the sandwich brand earlier to start a marketing firm.

"I'm thrilled to join Subway at this exciting time in the brand's history. As consumers tastes evolve, I want to build on Subway's legacy of innovation to ensure we are always leading in our marketing, product offerings and consumer engagement strategies," Tripodi said in a statement. Earlier, he was chief marketer for Coca-Cola between 2007 and 2015

Tripodi's hiring happened after the dismissal of Subway’s longtime spokesman Jared Fogle, who was sentenced to serve 15 years in federal prison after pleading guilty to child sex charges. Meanwhile, Subway has also rehired former advertising executive Chris Carroll and contracted a new creative agency to help rehabilitate Subway's public image.

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