Canada- based manufacturers of extreme weather outdoor gear and outerwear, Woodland targets to penetrate into 12 new cities across India. As a strategy, Woodland takes the co-branded route to broaden its product spectrum and tap the unexplored growth opportunities in the adventure domain.
“By doing so, the brand is optimising its market potential to offer consumers a diversified and complete range of adventure gear and accessories for outdoor adventure sports. Woodland’s exclusive partnership with other brands aims at selling co-branded sippers, wristbands, cameras and Bluetooth speakers of best brands in the outdoor adventure accessories category,” says Harkirat Singh, Managing Director, Woodland India.
He further says, the brand is also targeting to expand this year by strengthening its presence over the current 250 cities pan- India.
Woodland has grown to be recognised internationally and is among a few major outdoor industry brands in the world to have its own integrated manufacturing facilities. With a network of over 500 stores and 4500 plus multi- brand outlets across the globe and a team of over 3500 professionals, the brand has pioneered the ‘Outdoor and Adventure’ segment. Woodland is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and Canada. International operations across the Globe include countries like Mauritius, Nepal, Bangladesh, Singapore, Middle East and Far East.