Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 04 2008

Women’s only outlet from Reebok’s stable

Reebok which is now planning to take on the market with a special focus on women’s wear segment.

There’s a shift in the marketing strategy of Reebok which is now planning to take on the market with a special focus on women’s wear segment. The purpose is to "Befriending our women customers", explains Sajid Shamim, Director, Director – Marketing and Products, Reebok India Company. Reebok’s campaign ‘I am More’ with several women celebrities as the brand ambassadors is tuned to this women-centric approach. Currently, Reebok, part of Adidas AG of Germany, has 700 retail outlets and keeping with the women-centric thematic appeal, the company has opened a franchised ‘women only’ outlet at Chennai. The franchise is owned by a group of four women. It is the first-of-its-kind retail outlet from Reebok in South India. The shop will stock sportswear, casual wear and footwear products, catering mainly to young women. The shop is located at Khader Nawaz Khan Road. The company is presently engaged in creating new product lines for women to get the best of the burgeoning lifestyle space as revealed by Shamim. Strategically housed in a building where a women’s gym, beauty parlour and food joint are present, a woman here can burn her calories, tone up her facial skin and can have some yummy bites besides going on a shopping spree.

Comment
image
Related opportunities
  • Gyms and Fitness Centres
    About Us: Vision HRM, is a progressive initiative of dynamic entrepreneurs VishwasKherdikar..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Precious Jewellery
    About Us:   N. K. Chains Private Limited has earned a huge..
    Locations looking for expansion Uttar pradesh
    Establishment year 1999
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater NOIDA Uttar pradesh
  • Pizzeria
    About Us: Own the American Dream In India with U.S.Pizza! Since its..
    Locations looking for expansion Karnataka
    Establishment year 1998
    Franchising Launch Date 2002
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
  • Home Furnishings
    About: Ambreh is backed by Aalidhra Techtex Pvt. Ltd. that owns..
    Locations looking for expansion Delhi
    Establishment year 1989
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities