Wills Lifestyle, a fashion destination of ITC, completed 15 years of successful operation in India.
Wills Lifestyle, a fashion destination of ITC, completed 15 years of successful operation in India. Currently there are 109 Wills Lifestyle stores across 50 cities. The Wills Lifestyle range is also available across all leading departmental stores and multi brand outlets (MBOs) in the country whilst also being available on all leading online fashion retailing portals.
Commenting on the growth and expansion plans of the brand, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “We at Wills Lifestyle have led fashion trends for the last 15 years. The physical retail presence of Wills Lifestyle has expanded to more than 700 shop-in-shops in leading departmental stores and MBOs. We will continue to harness the growing business opportunities that we will encounter in future and that will help us achieve our expansion plans. The plans are underway to expand the retail footprint with the addition of 20 stores each year for the next three years.”
Wills Lifestyle is known for its fashion fresh compelling range of Wills Classic formal wear, Wills Sport casual wear, Wills Clublife evening wear and Wills Signature designer wear. It provides Indian consumers premier high street fashion and a delightful shopping experience. It is recognised as a fashion prêt brand offering products for every wardrobe since inception. It targets the evolved fashion shoppers who like to be at the forefront of international fashion. This has been complimented with technology-based solutions that heighten the store staff's ability to be fashion-shopping advisors and make shopping experience engaging.