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Jul, 15 2016

William Grant & Sons inching closer to cap the deal with Amrut Distilleries

The move came just after its competitors Diageo and Pernod Ricard installed their large bottling stations in India which helped them to cut down on their prices.

William Grant & Sons, known as the third largest scotch whiskey producers in the world is hunting for an Indian ground to bottle its high quality whiskey. As per the market a speculation, the global scotch whiskey tycoon is in final stage talks with Bangalore based Amrut Distrilleries to locally bottle some of its international brands.

William Grant & Sons a 130 year old firm was named after its founder William Grant. Since its inception, the company has been seeing a positive growth in its business and now it is the largest family-run Scottish distiller. It has successfully launched many high quality brands under its belt including Grant's blended whiskey, Balvenie and Glenfiddich single malts and Hendrick's gin. However, the company will be planning to bottle its support brands in India, since the single malt whiskey is not allowed to be bottled outside Scotland.

The move came just after its competitors Diageo and Pernod Ricard installed their large bottling stations in India which helped them to cut down on their prices. Currently, William Grant & Sons sells its core brands in India market by routing them through import route.

Speaking on the move, James Pennefather, Country Head, William Grant & Sons said that the company is investigating local production options in such a fast-growing and important whisky market and until its plans are finalized, the company won’t be give the clear picture.

While answering media queries, Neelakanta Rao Jagdale, Chairman, Amrut Distilleries said that he has known William Grant's family for a long time and he would be willing to look at helping them. 

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