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May, 28 2008

Westside to enter smaller cities through franchise mode

Trent Ltd has planned to expand its Westside stores to tier 2 and tier 3 cities through franchise model.

Trent Ltd has planned to expand its Westside stores to tier 2 and tier 3 cities through franchise model. The decision has been fuelled by the soaring land prices which is a greatest challenge for every retailer at present. The company expects to settle this by appointing potential franchisees who owns the space or has the capacity to invest on the same. Besides they expect that franchise model would speed up their expansion rate. Neeti Chopra, Head-Marketing, Trent, said, " We expect each franchise to generate revenues between Rs.6 to 10 crore for each store with an initial investment of Rs.1.5-2 crore." The company would help the franchisees in training and recruiting staff, marketing and promotional support, and replenishment of stock and project assistance for the store fit out. Describing the criteria of franchisees that the company looks for, Ms Chopra added, "We would like to partner individuals who can give us local inputs and help leverage the local business. It could be individuals who are already franchises for others and somebody who has high understanding of that particular city. The merchandise would be provided and owned by us on a consignment basis." The company is expanding in 37 small cities and towns like Salem, Poduchery, Jodhpur, Guwahati, Ranchi, Patna and Jabalpur. The preferred location would be prominent areas of the cities that enjoy a good footfall such as Bailey Road in Patna, Bloom Chowk and Model Town in Jabalpur and Sardarpura of Jodhpur. The area required for setting up the stores is in between 8000 and 1200 sq ft with an investment of Rs.2 crore. The company has one franchised store operational in Mysore which is enjoying a very good response from the customers. They expect similar response from the other small cities where its competitors Shoppers Stop and Lifestyle have not reached yet. They plan to open at least 4 to 5 franchised outlets in next one year.

image 12, Oct 2009
do you think that taking a hotel franchisee in a small town like BHUJ GUJARAT is worth and it would work well. 14, Oct 2009
i have 1000sq.yards ofcommercial space in there any scope of getting a franchise for opening a hotel there. 22, Jan 2011
i am in a hotel business and i am planning my next hotel and have recently brought a land at MALL ROAD DARJEELING which is the great location for hotels.Is there a scope for franchise 05, Feb 2011
i have a huge chunk of land situated near the lucknow airport , which is very much in the city n planning for a 5 star franchise , any inputs plz . 05, Mar 2011
hello m from chandrapur, m.s. we onw a hotel in chandrapur n looking forward for a new project. i want to go for some brand who offer franchise. there is a great scope in our city fot new projects as there are so much rooms can please help me up with finding some good franchise. 13, Mar 2012
Dear Sir,\r\n \r\nGWe are looking for Network our Franchise and Management Programe for your Consideration , please feel free to discuss anything further , and i will coordinate with you further , if you send us an letter of interest . 31, Aug 2012
i have 40000sq ft land in amritser 2.5 km from golden temple in direct road .i looking a partner a build to 5 star hotel that land 30, May 2014
I owe a hotel 0n 3 kanals of land with 3 floors consisting of 30 rooms on Nowgam Byepass Srinagar I am Interested for letting it out to a Brand who can run it its already functional from 2012 03, Apr 2015
Help, I\'ve been informed and I can\'t become ignorant.
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