Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 21 2017

WB government to launch premium fashion brand to save dying textile art of the state

Bengal, that also has a GI tag for Baluchari, is trying to make the silk a high fashion fabric that would not just save Baluchari from becoming extinct but also get the silk weavers employment under the product.

After tasting success with Biswa Bangla and Club Muslin, the West Bengal government is set to launch its third premium fashion brand to save a dying textile art of the state.

Christened 'Baluchari', the designer brand is being mentored and designed by designer Abhiskek Dutta and promises to revive the art of making Baluchari silk from districts of Bankura and Purulia.

Besides saris, the fashion brand will also launch shoes, bags, wallets, belts and furnishing all using silk.

Bengal, that also has a GI tag for Baluchari, is trying to make the silk a high fashion fabric that would not just save Baluchari from becoming extinct but also get the silk weavers employment under the product.

The chief minister is expected to inaugurate the brand's flagship store in Kolkata's high street Park Street soon. Working closely with the MSME department, Baluchari is being marketed by fellow state-run brand Tantuja and is moving towards international expansion.

Tantuja, a state government initiative under the West Bengal State Handloom Weavers Cooperative Society, recently made a turnaround recording three consecutive years of profit after incurring losses for 25 years with new marketing and retailing strategies. The brand will be applying the same strategies to Baluchari.

Rabindranath Roy, Managing Director, Tanuja , said, "The designer intervention will make the designs contemporary and take Baluchari beyond just outfits. Diversifying the silk to make it attractive for the younger generation is our target with brand Baluchari."

Roy added, "Since we are targeting the youth, we are also trying to make the products available where the youngsters like to shop. Like Tantuja's apparels, which are available on Amazon and Flipkart, Baluchari will also be available on the same platforms. Baluchari will also be sold on Amazon's global store so that it has a wider reach, especially in the US."

While Baluchari silk is mostly used to make saris, brand Baluchari will use the silk in innovative ways, said designer Abhishek Dutta.

Abhishek said, "Although we are trying to develop Baluchari as a young brand, keeping in mind the traditional designs, we are trying combinations that would grab the younger generation's attention. While saris are a prominent part of the collection, we have bags and shoes with Baluchari patches and some leather in puts to make it sturdy. We also have jackets and home furnishings to make the product attractive enough and break free from its `only sari fabric' image."

Comment
image
Related opportunities
  • Healthcare Products
    dr batra..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2012
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Casual dine Restaurants
    About Us: Dhaba is an award-winning chain of Punjabi Dhaba &Theka..
    Locations looking for expansion Delhi
    Establishment year 1962
    Franchising Launch Date 2017
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Food Service
    About Us : Homely Cafe & Restaurant plating European-style dishes as..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    About Us:  Inspired by Hong Kong's favorite street food the..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities