Austria's small domestic appliance brand Vitek has entered the Madhya Pradesh market by launching its premium home appliance products. It has associated with Mumbai-based SPG India Pvt Ltd which will own and market the brand in the state.
The brand, which offers business opportunities for dealers, has launched its products in categories including kitchen appliances, garment steamer, room heaters, room coolers, tower fans, beauty vacuum cleaners and grooming. It also eyes at selling air purifier, air conditioner, microwave oven among other products.
The firm is strengthening its marketing and distribution channels and wants to position itself as a premium brand in India. Apart from its e-commerce sales, the brand will sell through 1,000 dealers within the next six months throwing several opportunities for entrepreneurs.
Vitek is one of the leading international brands in home appliances in Eastern Europe, Russia and CIS countries. This brand has completed 15 years and is expanding its base by entering into the Indian market. It has offices in Hong Kong and China for product design, development, quality certifications and supply chain. Its products combine the latest technology with an attractive modern design, superior quality at a reasonable price.