Madhura Fashion & Lifestyle brand Van Heusen set up its first all-digital store called 'Van Heusen Style Studio' at Indiranagar in east Bengaluru.
The unique store comes in the wake of the need for enhancing shopper experience with technology.
The company has plans to open five Style Studios in the top metros over the next 12 months. The brand has a pan-India presence across 280 stores in 120 cities. Its same-store sales grew at 3-4 per cent Year-on-Year and overall revenue is likely to grow 10 per cent to touch Rs 1,100 crore this fiscal year.
The decision to launch the store in Bengaluru was taken due to the tech-savvy customer base in India's Silicon Valley. The newly opened 5,500 sq. feet store offers digital solutions for inconveniences shoppers often face in a brick and mortar setting.
The outlet has a 'Fit Suite' that recommends appropriate fit and size as per individual’s body type. The virtual trials help consumers identify their style type by throwing up to 20 different looks as per questions answered by the patron. Also, shoppers are provided with personalised style recommendations, consultants, in-house stylists and style recommendation apps, all under one roof.