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Apr, 28 2010

Ty forays into India

Ty Inc, a US-based toy manufacturer has entered India through its licensee partner Ty India Pvt. Ltd.

Ty Inc, a US-based toy manufacturer has entered India through its licensee partner Ty India Pvt. Ltd. The company aims to cash in on the increasing expenditure on toys and has plans to expand the brand presence in India through franchising, confirmed Ramchandram Dhannaram, Publicist, Ty India Pvt. Ltd.

The American toy company has entered India by launching its products in Hyderabad. The Ty Toys will be available only in specialty retail locations, hypermarkets, and departmental stores through franchising. It is all set to compete with prominent international brands such as Disney, Barbie, Funskool, and Wild Republic. The company is known for its popular brands such as Beanie Babies, Punkies, and Ty Girlz. In India the choice in the soft toys category is limited to teddy bears, whereas Ty will offer over 250 designs of animals. The company intends to fill the gap in the soft toys segment.

The company will expand its presence to southern states and selected towns in India such as Mumbai, Delhi, Kolkata, Pune and so on. The Ty Toys price range is affordable to Indian consumers and starts from Rs 189 to Rs 1200. Founded in 1986 by Ty Warner and creator of the widely popular Beanie Babies, all the product line of Ty Toys are the most sought after in India.

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