Hotline: 1800 102 2007
X
Search Business Opportunities
May, 15 2008

Tiffany returns to India for its second innings

The famous American jeweller, Tiffany & Company is gearing up to launch its stores in India. Dubai’s Tarz Lifestyle which runs the Tiffany franchise in the UAE together with Damas is bringing the bran

The famous American jeweller, Tiffany & Company is gearing up to launch its stores in India. Dubai’s Tarz Lifestyle which runs the Tiffany franchise in the UAE together with Damas is bringing the brand in India. The first Indian store will be located in DLF’s Emporio Mall in Delhi, followed by a smaller 1,000 sq ft store in Bangalore’s UB city. Both stores should open by August, confirms Rusi Motiwalla, Tarz’s Managing Partner, who is a veteran of marketing luxury goods. He also co-owns the franchise for Saks Fifth Avenue in the Middle East. After the failure of the earlier venture in India, this will be Tiffany’s second attempt at establishing itself here. The company’s previous franchising arrangement with a local jeweller, under which a store was opened in Mumbai’s Oberoi Hotel couldn’t see the success that resulted in complete closure. The failure can be pointed to the lack of suitable retail space available for luxury goods except in five-star hotels, as reasoned by Motiwalla. The new, upcoming malls provide world-class retail platforms, whose availability rekindled the jeweller’s interest in entering India. James Quinn, President, Tiffany & Company, highlights another reason why the timing is right for a second coming. The surging population of young customers with high spending capacity and preference for international brands is the key driver for such venture. They will be Tiffany’s primary target market. However, Tiffany is going to face tough competition here since domestic brands too have solid bondage with the customers and exploiting all the tools of branding to attract young customers. To name few Gili and Tanishq is ruling the roost. Quinn said that they will take time to understand the Indian customer on the ground. India has a large gifting market, which Tiffany hopes to target with its younger, trendier designs and its signature blue box. Though Indian luxury market is at nascent stage, Motiwalla feels it has the potential to be larger than anyone can imagine. Says he: “In the luxury segment, all of us are still students of India. We’ll learn as we go along and earn one customer at a time.”

Comment
image
meit_vls2008@rediffmail.com 07, Mar 2011
dear i wanna to start the beauty training center at ajmer, including women and gents parlor. plz help me, i have exp in insurance sector don't know any thing about this business. plz help me to start the business.
rakeshamore@gmail.com 25, Mar 2012
Hi i have 6 years experience in cosmetics can you give me more detail about this.
a.dreachotres@yahoo.org 24, Apr 2012
Greetings, this is a genuinely aosnrbibg web blog and I have cherished studying many of the content and posts contained on the web site, keep up the outstanding work and desire to read a good deal more stimulating articles in the future.
Related opportunities
  • About Us: WaitLessBuzz is India's foremost Queue Management System, that connects..
    Locations looking for expansion Karnataka
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size
    Space required 10
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bangalore Karnataka
  • Bars, Pubs & Lounge
    About Us: A multi-award winning, trendy resto-bar by Rachel Goenka, located..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Designer jewellery
    About Us: Karpagam Jewellers is Coimbatore based, Gold jewellery brand. Karpagam stands..
    Locations looking for expansion Tamil nadu
    Establishment year 1971
    Franchising Launch Date 2019
    Investment size Rs. 5 Cr. above
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Coimbatore Tamil nadu
  • Juices / Smoothies / Dairy parlors
    About Us: Aarkali retails private limited clothing brand for Women is..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities