Thomas Cook (India) Ltd. is on an expansion spree via franchise route.
Thomas Cook (India) Ltd. is on an expansion spree via franchise route. In 2013, the brand added 34 new locations pan India, including 12 owned offices, 22 Gold Circle Partner travel franchise outlets, and an additional location each in Mauritius, Nepal and Sri Lanka. Commenting on the expansion, Madhavan Menon, Managing Director, Thomas Cook (India) Ltd says: “At Thomas Cook India, our customers have always been the focus of our initiatives, and the intention behind our expansion strategy was to reach out to not just our metro audiences, but also our rapidly growing Tier II & III regional consumers, across India.
He further added : "We have also established our presence in Nepal with a franchise outlet in Kathmandu, and expanded our branch network in Sri Lanka and Mauritius. I am delighted with this achievement of an extensive network, offering our travel hungry customers enhanced access and convenience, and timed perfectly for our newly launched holiday packages for summer 2014.”
Thomas Cook India has made an extensive retail outreach and forayed into new and rapidly emerging tier II and III regional markets like Thrissur, Erode, Tumkur, Bhilwara and Dhanbad, in addition to its enhanced presence in metro cities like Mumbai, Delhi, Pune and Kolkata. The launch of mall outlets at Kochi’s LuLu Mall and OSIA Mall in Goa, offers the Company strategic access to high potential retail catchment areas. Thomas Cook India has focused on an impactful franchise model, with the launch of 22 Gold Circle Partner outlets in collaboration with renowned entrepreneurs and business leaders of the region (eg: Raurkela, Dhanbad, Jaypore, Bathinda, Valasaravakkam).