Swiss Military Worldwide, a lifestyle brand for men announced its entry in Mumbai market and aggressive expansion plans in Indian retail market.
Swiss Military Worldwide, alifestyle brand for men announced its entry in Mumbai market and aggressive expansion plans in Indian retail market. The brand will be opening 250 exclusive Swiss Military franchise stores and eight company-owned stores in line with their international stores. Swiss Military aims to take its retail presence to over 1200 shop-in-shops by the end of next year.
Currently, the brand has its presence in 26 countries. It has over 600 stores in Europe alone and brand registration in about 40 countries globally. “The response we received from the young entrepreneurs and successful entrepreneurs in the Indian market has been very encouraging to further enhance our footprint. We will be investing Rs. 100 crore plus in our retail operations by the next year to become a one-stop shop for men lifestyle accessories,” says Anuj Sawhney, Managing Director, Swiss Military Worldwide. The company expects to continue with its double digit sales in India for Indian entrepreneurs to grow further.
Swiss Military is a lifestyle accessories brand. The brand is looking forward to expand its product range and launch Swiss made watches, sunglasses, electronics, footwear and cosmetics. The brand offers over 700 SKU across 12 product categories in its global portfolio covering travel gear, writing instruments, leather goods, garments, cosmetics, batteries, outdoor equipments, kitchenware, sunglasses, footwear, electronics and lifestyle accessories encompassing multi purpose tools, travel mugs, key chains, alarm clocks as well torches.
Jacques Boegli of Moutier, Switzerland started making Swiss made watches under the brand Swiss Military in the year 1984. The brand grew under his son’s guidance, Jean-Luc Bögli, after he launched his first clothing line in a wide range. At that juncture Ashok Sawhney took over as the CEO of the brand Swiss Military Worldwide. Seeing a window of opportunity he decided on diversifying the product range.