Hotline: 1800 102 2007
Hotline: 1800 102 2007
Aug, 19 2014

Swiss Military in India

Swiss Military Worldwide, a lifestyle brand for men announced its entry in Mumbai market and aggressive expansion plans in Indian retail market.

Swiss Military in India

Swiss Military Worldwide, alifestyle brand for men announced its entry in Mumbai market and aggressive expansion plans in Indian retail market. The brand will be opening 250 exclusive Swiss Military franchise stores and eight company-owned stores in line with their international stores. Swiss Military aims to take its retail presence to over 1200 shop-in-shops by the end of next year.

Currently, the brand has its presence in 26 countries. It has over 600 stores in Europe alone and brand registration in about 40 countries globally. “The response we received from the young entrepreneurs and successful entrepreneurs in the Indian market has been very encouraging to further enhance our footprint. We will be investing Rs. 100 crore plus in our retail operations by the next year to become a one-stop shop for men lifestyle accessories,” says Anuj Sawhney, Managing Director, Swiss Military Worldwide. The company expects to continue with its double digit sales in India for Indian entrepreneurs to grow further.

Swiss Military is a lifestyle accessories brand. The brand is looking forward to expand its product range and launch Swiss made watches, sunglasses, electronics, footwear and cosmetics. The brand offers over 700 SKU across 12 product categories in its global portfolio covering travel gear, writing instruments, leather goods, garments, cosmetics, batteries, outdoor equipments, kitchenware, sunglasses, footwear, electronics and lifestyle accessories encompassing multi purpose tools, travel mugs, key chains, alarm clocks as well torches.

Jacques Boegli of Moutier, Switzerland started making Swiss made watches under the brand Swiss Military in the year 1984. The brand grew under his son’s guidance, Jean-Luc Bögli, after he launched his first clothing line in a wide range. At that juncture Ashok Sawhney took over as the CEO of the brand Swiss Military Worldwide. Seeing a window of opportunity he decided on diversifying the product range.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Travel Agents
    About Us: India Assist works on a centralised mechanism to offer..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size
    Space required 50
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater New Delhi Delhi
  • Others Health Care & Fitness
    About Us: Protein Shoppe India has been in the nutritional supplement..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    About Us: Virgo Hospitality Established in the year 2016 with an outlet..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 50000 - 2lac
    Space required 120
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Building Architecture
    MSpace is a leading importer, distributor and supplier of leading edge..
    Locations looking for expansion Delhi
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
Entrepreneur
Magazine
sme-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities