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Mar, 19 2016

Swadeshi FMCG player over the MNCs

“Dant Kanti, Patanjali’s neem-based toothpaste will overtake other toothpaste brand by end of the year,” said Ramdev, whose Rs.2,000 crore company that makes everything from biscuits to soaps has been denting the market share of large multinational corpor

Foreign consumer goods companies in India will soon have to do a headstand, said Baba Ramdev, yoga guru at a press meet in Bengaluru, commenting on the impact of Patanjali’s success on Indian arms of foreign consumer goods and food companies, reported Livemint.

“Dant Kanti, Patanjali’s neem-based toothpaste will overtake other toothpaste brand by end of the year,” said Ramdev, whose Rs.2,000 crore company that makes everything from biscuits to soaps has been denting the market share of large multinational corporations in India.

Ramdev’s confidence in Patanjali’s success comes at a time when sales of biscuits, creams and gooseberry (amla) juices have swelled over the past two years. The yoga guru anticipated Patanjali’s revenue to more than double to Rs.5,000 crore this year.

Patanjali had outlined plans to invest Rs.1,000 crore in expanding capacity, building an online sales channel and selling Ayurvedic products in overseas markets.

Kishore Biyani, Bollywood celebrities and entrepreneurs have endorsed Patanjali products that have started eating into the market shared by other FMCG players.

The yoga guru confirmed the proposed opening of food plants in Madhya Pradesh and Maharashtra, adding that more locations are being considered. “We will also open universities offering vedic and modern sciences,” he added while telling about his expansion plans for yoga education institutes.

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