Subway, the world’s largest Quick Service Restaurant (QSR) brand will be celebrating its 50th anniversary this week.
Subway, the world’s largest Quick Service Restaurant (QSR) brand will be celebrating its 50th anniversary this week. In India, the brand is commemorating the event as Customer Appreciation Day. Subway restaurants across India will host a ‘Buy One Get One’ offer on Thursday, August 27, 2015, where customers ordering any six inch submarine sandwich (sub), a salad or a Coke will get another free.
Manpreet Gulri, Country Head, Subway Systems India Private Limited said, “This is a special occasion and we wanted to make it more special by celebrating it with our customers whose love for Subway inspires us every day. Subway is committed to continue delighting its customers with good food and good service. We are excited for the future and will keep working towards improving Subway’s reach and offerings.”
Currently operating in 110 countries with 44,188 restaurants, Subway has come a long way since its inception in Connecticut, USA on August 28, 1965. The first Subway restaurant was opened by the then 17-year old Fred DeLuca, President and Co-founder Subway. Starting off with a $1000 loan from his family friend Dr Peter Buck, Subway has grown into a multi-billion dollar global brand under DeLuca’s leadership.
“Home to a young population with rapidly evolving consumption patterns and willingness to experiment global cuisines, India is a preferred destination for international QSR brands. Subway looks forward to continue delighting its Indian consumers with the best food and restaurant experience,” said Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited.
The Indian QSR space has been growing steadily. A CRISIL research of February 2015 expects the segment to retain this momentum growing at 26 per cent CAGR (Compound Annual Growth Rate) to become Rs 117 billion industry over the next three years.