Sandwich chain Subway India has partnered with PepsiCo India as its new exclusive beverage and snack provider.
With this, consumers at all Subway restaurants across the country can now enjoy popular brands from PepsiCo India’s portfolio. The US-based chain runs more than 42,000 restaurants in over 100 countries and more than 540 restaurants in India. It also provides franchise opportunities in the country.
"We are very excited about this transition. It's a perfect marriage between India's most prominent sandwich chain and PepsiCo India, one of the largest MNC food and beverage businesses in the country," says Karen Eidsvik, Regional Director, Subway Restaurants Asia. “SUBWAY India and PepsiCo India will partner on exciting new innovations and powerful brand activations to further enhance the Subway customer experience."
One key element of the new partnership will give customers even more options when they visit their local restaurant. With Subway’s wide range of sandwich variety available, customers can start pairing their favourite sandwich with carbonated or non-carbonated drinks. This new agreement further builds on the long-standing relationship between the two companies.
“We remain committed to driving growth of the food service industry through the power of our advantaged food and beverage portfolio and innovative partnerships with ecosystem partners. Our association with Subway has only grown over the years and we believe this enhanced partnership will help us jointly deliver differentiated value and experience for our consumers. We look forward to working with Subway in building scale, visibility and greater consumer engagement opportunities for our food and beverage brands,” comments Sudipto Mozumdar, Senior Director, E-commerce and Customer Development, PepsiCo India.