Subway restaurant operating out of Kempegowda International Airport, Bengaluru (KIAB) has emerged as the chain’s highest selling outlet in terms of number of units sold, amongst all Subway restaurants situated in non-traditional locations, across the glob
Subway restaurant operating out of Kempegowda International Airport, Bengaluru (KIAB) has emerged as the chain’s highest selling outlet in terms of number of units sold, amongst all Subway restaurants situated in non-traditional locations, across the globe.
Griffith David, the franchise owner of this outlet, remarked, “It’s been truly gratifying to see the response to Subway. Local residents and visitors to the airport appreciate that our submarine sandwiches provide a filling and tasty meal. We serve a wide range of vegetarian options and Indian flavours, as well as the classic international sandwiches that appeal to both domestic and international travellers.”
David, was felicitated for this feat by Subway at its global convention held in Las Vegas recently. Manpreet Gulri, Country Head, Subway Systems India Private Limited, said, “Non-traditional locations offer great flexibility in terms of hours of operation and can give good return-on-investment. Club this with a keen entrepreneur and a dedicated staff and you have what Griffith has accomplished here. Non-traditional locations have been a large contributor to Subway’s positive growth in India.”
This milestone also highlights a growing number of customers who consciously choose to eat fresh, even when in transit. Given the number of people visiting airports, these often become unofficial rendezvous points for families and friends, who might like to eat while they await their flights or meet their relations.
“Congratulations to the Subway team for this sales milestone. At KIAB we endeavour to create an environment that promotes growth, encourages innovation and delivers unique experiences to our visitors. Subway has been an exemplary partner, committed to raising the bar on service excellence, providing an efficient and convenient F&B option at the airport. We are delighted to be a part of this record breaking achievement” said G V Sanjay Reddy, Managing Director, BIAL.
Subway India currently operates 531 restaurants in over 70 cities and has a customer universe that includes all age-groups. The sandwich chain has a strong presence in all the major Indian metros and plans to expand its footprint through an aggressive growth strategy.