International sports and lifestyle footwear brand Skechers aims to open 100 to 125 stores in the next three to four years. Presently, the brand has 35 stores.
“We will continue to expand in India. Along with exclusive brand outlets (EBOs), we will continue to expand through Multiple Brand Outlets (MBOs) and franchisees and this is what we do everywhere in the world. Presently, we have 35 stores of Skechers and probably in the next three or four years, the count will grow to 100 to 125 depending upon the number of franchisee partners will join us. Simultaneously, we are selling through 700 MBOs and planning to increase the count significantly.,” says David Weinberg, Chief Financial Officer, Chief Operating Officer, Executive Vice President, Director of Skechers USA, Inc.
“These stores will be spread across metros to tier IV cities in the country. Overall we are present in 40 cities across India. We want to expand across south, west, east, north region of the country.After expanding our capacity in the metros we will move to tier I to IV cities. We start in the bigger cities first and that’s how we started in China as well,” he adds further.