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Dec, 18 2013

Sealy plans to expand its network in Tier II cities

US-based mattress brand Sealy is all set to spread its presence in the Indian market via the franchise route.

US-based mattress brand Sealy is all set to spread its presence in the Indian market via the franchise route. The brand plans to open large format stores in different cities and seeks potential franchisees for providing luxurious sleep to the customers especially in tier- II cities.

The brand has started its journey eight months back in India and today it has seven franchise stores in different cities including Delhi, Gurgaon, Chennai, Hyderabad, Bangalore, Ludhiana and Chandigarh. Now the brand is looking for expansion in other major cities. It is planning to target cities like Mumbai and Pune initially.

Sealy offers plenty of business opportunities for its potential partners to work together and propel changes in the mattress retail. Sealy continues the tradition of combining leading edge technology with luxury appointments. Every bed is engineered to provide orthopaedically correct support and designed to be an aesthetic masterpiece. In a world of mass manufacture, Sealy still handcrafts beds one at a time.

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