Sbarro, an American-Italian pizza restaurant chain, is planning aggressive expansion in North and East India.
Sbarro, an American-Italian pizza restaurant chain, is planning aggressive expansion in North and East India. The company plans to open upto 40 outlets in the next five years in Delhi NCR, Punjab, Rajasthan, Kolkata and Gujarat at key strategic locations like malls, metro locations, airports, universities and tech parks.
Setting foot in North India, the brand that specialises in New York-style pizzas and other Italian-American cuisine, recently launched its first outlet at Huda City Centre Metro Station, Gurgaon. JIFPL - Jyoti International Foods Pvt. Ltd, a leading company in the food supply chain/cold chain sector, is the Master Franchisee of Sbarro for North and East India. JIFPL started its services in 2003 as a Subway franchisee and launched its distribution and logistics services in 2005. Their clientele includes Subway, Chili’s, Krispy Kreme, and Starbucks.
The Sbarro brand continues to expand in India largely due to our guests’ demand for our high-quality pizzas and Italian food, but also mainly because of our great franchise partners. With the support of our partners, India has proven to provide a solid foundation for our brand and we look forward to many continued successes,” said J David Karam, CEO and Chairman, Board of Sbarro LLC.
Speaking on the occasion, Akhil Puri, CEO, JIFPL said, “We aim to build a connect with our customers by promoting the "My Life My Slice" concept and by providing them with fresh and high-quality food at an affordable price.”
Suresh Talreja, MD, JIFPL also commented, “Our endeavour is to bring a fresh perspective to the Italian QSR segment by introducing the pizza-by-slice concept. We hope that the brand will create a niche place for itself in the consumer mind space.”