Being Human Clothing, the clothing line with a heart is looking to expand internationally in countries like South Africa, Sri Lanka and United Kingdom in the coming years.
Being Human Clothing, the clothing line with a heart is looking to expand internationally in countries like South Africa, Sri Lanka and United Kingdom in the coming years. The brand also plans to grow its reach to 50 EBOs (Exclusive Brand Outlets) and 175 SIS (Shop in Shop) across India by the end of 2015.
Explaining at length about the business plan, Kunal Mehta, Vice President Marketing and Business Development, Being Human Clothing says, “We aim to reach the deepest pockets of India. We shall soon be opening our EBOs in Lucknow, Hyderabad, Jaipur, Vapi, Rajkot, Noida, Jalandhar and Jammu besides other metro cities. Apart from this, Being Human is opening 10 new franchise stores across the country by the end of 2015 as a part of significant expansion plans.”
The brand is on the look-out of expanding its product offerings. Talking about the trends and focus areas of the brand, Mehta adds, “We will soon be adding kids clothing line to our portfolio this year. Accessories being our fast fashion category we will also be adding new accessories for women. For the men’s category we have experimented with various fabrics from cotton, linen and denim.”
Mandhana Industries Ltd that has the exclusive global license to design, manufacture, retail and distribute Being Human Clothing, launched the brand in Europe in 2012, followed by Middle East and India. Being Human Clothing is known for offering its customers, world-class fashionable products coupled with the satisfaction of doing humanitarian service. It sells through Mandhana Industries Ltd that has envisioned Being Human Clothing as a global brand that delivers exotic global fashion clubbed with good quality, leading to customer satisfaction.