Hotline: 1800 102 2007
Hotline: 1800 102 2007
May, 19 2015

Reliance Brands brings European lingerie brand Hunkemöller to India

Reliance Brands Ltd (RBL), a part of Reliance Industries Group announced an exclusive long term franchise agreement with Hunkemöller, one of the fastest growing European lingerie brands.

Reliance Brands brings European lingerie brand Hunkemöller to India

Reliance Brands Ltd (RBL), a part of Reliance Industries Group announced an exclusive long term franchise agreement with Hunkemöller, one of the fastest growing European lingerie brands. RBL will bring international lingerie specialist Hunkemoller to India by setting up independent standalone stores across major Indian cities by 2015-2016. Together RBL and Hunkemöller are looking forward to creating a network of stores across all retail channels pan-India.

Reliance Brands current portfolio of brand partnership comprise of international brands such as Diesel, Brooks Bros, Ermenegildo Zegna, Steve Madden, Superdry amongst others. They will also support Hunkemöller to establish business in this new market. Commenting on the partnership, Darshan Mehta, President and Chief Executive Officer, Reliance Brands Ltd says, “Indian lingerie industry has come of age. The concept of lingerie has got redefined and upgraded itself from mere necessity to a fashion statement. The feel of comfort, style and gorgeousness is sincerely incorporated in the Hunkemöller brand. By bringing Hunkemöller to India, we want to inspire women and invite them to experience the world of lingerie.”

Hunkemöller has nearly 700 stores in 18 countries of which 10 are run by professional franchisees. These include Bahrain, Russia, Egypt, Morocco, Aruba, Curacao, Oman, Saudi Arabia and United Arab Emirates. After India, Panama is a new franchise market for the Dutch brand offering the latest lingerie trends to the Central American women. Hunkemöller was founded in 1886 in Amsterdam by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With some 4,000 employees, the brand is rapidly expanding throughout Europe.

“We are truly excited about the strategic partnership with RBL. Reliance has a strong understanding of the Indian market, its tastes and cultural differences, which will enable Hunkemöller to grow rapidly,” says Philip Mountford, Chief Executive Officer, Hunkemöller.

sharebtn
Comment
user
email
mobile
address
star
Related opportunities
  • Courier & Delivery
    sKart Global Express Pvt Ltd is a technology driven company..
    Locations looking for expansion Haryana
    Establishment year 1983
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Furniture/Home Decor & Furnishing
    Established in 1993, ASIS a division of Mumbai-based Shirdi Industries..
    Locations looking for expansion Haryana
    Establishment year 1993
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Juices / Smoothies / Dairy Parlors
    About Us: Aarkali retails private limited clothing brand for Women is..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Online Learning/E-learning
           SpeedLabs is a Artificial Intelligence based practice platform..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities