Aimed to reduce the production cost of even the highest-quality printing products, Chhapai.in is a proprietary brand of Genie Prints Pvt Ltd. that centralises the print production.
Aimed to reduce the production cost of even the highest-quality printing products, Chhapai.in is a proprietary brand of Genie Prints Pvt Ltd. that centralises the print production. Laying the foundation stone of the business in Solan, Himachal Pradesh, in 2005, the brand extended its footprint to Chandigarh in 2007; now looking to expand in Northern India via the franchise model.
Chhapai’s franchise is a perfect blend of outstanding printing, marketing collateral and lateral thinking. The company’s franchisees come across potential clients such as a school, hotel, real estate, boutique or a lawyer, to whom its wide assortment of products, including basic stationery and high-end coffee table books, is offered. Even exclusive designer wedding cards and boxes are done by the brand.
Rajesh Batra, Founder and CEO, Chhapai.in, opines, “We are working to make more standardisation in the products which helps our franchisees to sell more. We have plans to move to a five times bigger factory setup this year. We have already started by ordering one Heidelberg Speed-master machine, which will immediately double our capacity.”
Chhapai.in has a lot in its kitty for its existing as well as prospective franchise partners. A unique comprehensive online estimation module is provided to franchisees, which helps in estimating the price of even the most technical product. The turnaround time and weight of the shipment can also be quickly worked out.
Currently having its outlets in Solan, Chandigarh, Hamirpur, Sundernagar, Patiala, Jalandhar, Amritsar, Phagwara and Hisar, the brand is seeking franchisees in, Jaipur, Ludhiana, Punjab, Haryana, U.P. and Rajasthan in 2014. For aspiring franchisees already in this industry, the brand has a completely new low start-up cost franchise model. A franchisee can otherwise open an outlet in a 200-300 sq ft area with an investment of Rs 1.5- 2.5 lakh. The firm promises return on investment in a year with breakeven realised within six months.