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Nov, 09 2009

Pioneer of radials launches Steel Wheels in Kochi

JK Tyre has launched ‘Steel Wheels’, a new state-of-the-art showroom in Kochi.

JK Tyre has launched ‘Steel Wheels’, a new state-of-the-art showroom in Kochi. It is a part of company’s nationwide franchise chain of retail outlets.

As per the officials, the showroom at Kochi would provide specialised services in terms of car’s tyres and maintenance. The automated facilities provided by the skilled personnel would be a great boon for the customers. Steel Wheels is a successful retail format that has 125 one-stop tyre shops across the country. It delivers high-class after-sales support, which is aided by regular dealer training programs. JK Tyre Steel Wheels is a strategic marketing initiative from the pioneer of radials in India.

According to the officials, the company plans to invest Rs 1,200 crore in the next three to four years to fulfil the growth demand for JK Tyre.

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